Job Title:

Brand Ambassador, Craft

Job Category:

Sales

Location:

Dallas, TX

Travel Required:

15% within the state

Reports to:

Advocacy Director

Position Type:

Full Time

FLSA:

Exempt

Department:

Field Sales

Job Overview:

You know the Dallas bar scene. You’ve spent years building real relationships with buyers, bartenders, and operators, and you show up as someone they want to hear from. You understand the mindset of the trade because you’ve been in it. You’re not looking for a desk job. You want to build brands you believe in, grow a market you know and love, and own your success in field.  The Brand Ambassador, Craft for Dallas is the on-the-ground authority for the Rémy Cointreau portfolio, responsible for building real brand equity in the on-premise through deep account relationships, smart programming, and clear commercial impact.

Brands: Remy Martin Cognacs, Cointreau, The Botanist, Mt. Gay Rums, Bruichladdich, Belle de Brillet and Westland Distillery brands.

This position is based in Dallas, TX and reports to the Advocacy Director.

Job Responsibilities:

Activation Responsibilities: 

• Own a focused account universe of ~50 high-infulence on-premise accounts in Dallas, with visibility into key opportunities across Houston and Austin
• Build deep, lasting relationships with buyers, operators, bar managers, and bartenders; the kind that earn real placement and real advocacy
• Drive year-round menu placements and seasonal features across the portfolio, grounded in local market trends and tailored to each account
• Serve as the primary connection between Rémy Cointreau brands and the Dallas trade community as a trusted resource and not just a vendor
• Be the market expert: know the Dallas on-premise landscape deeply, identify whitespace early, and act on it
• Identify, plan, and execute education moments activations and brand programming that fit the account, not just the brand calendar and always with an eye toward impact
• Execute KPI’s with target brands in specific accounts that locally identify with each brand
• Grow brand visibility at the account level through hospitality, education, and consistent presence, showing up where it counts
• Translate national brand programs into locally relevant activations by adapting what makes sense and building what doesn’t exist yet
• Recruit and engage trade for experiential programming and education across all brands in the portfolio
• Create market-specific opportunities that build brand love, trade advocacy, and commercial momentum simultaneously

Sales Responsibilities:

• Partner closely with the local distributor (RNDC) and internal RC sales team and show up as a genuine collaborator who makes their job easier and their numbers better
• Design and execute trade and consumer programming that is specific, purposeful, and tied to real commercial outcomes
• Use strong account relationships and activation to open doors for distribution and close the loop through disciplined follow through
• Use sales data to make smart decisions: know where volume is growing, where it isn’t, and why

Administrative: 

• Budget ownership - spend strategically, track carefully, and make every dollar accountable 
• Weekly field planning that reflects the right accounts, the right brands, and the right priorities
• Regular recapping through our CRM platform that tell a clear story about what’s working, what’s not, and what’s next
• Quarterly business reviews that connect field activity to commercial results
• Timely and accurate expense management 

Job Qualifications:

Minimum Qualifications:

• 5+ years in spirits, hospitality, or beverage advocacy; bartender or operator background strongly preferred
• You have an established book of relationships in the Dallas on-premise. Connections in Houston and Austin are a real plus
• You’re comfortable with commercial accountability. You know how to connect what you do in market to what moves on the shelf, and you’re willing to ask for the business
• You’re a confident, engaging public speaker. Leading tastings, hosting trade events, and educating a room come naturally
• You work well inside a corporate structure and actively support the sales and commercial teams around you
• Your default is “yes, if…” not “that won’t work”

• You’re in the field, consistently. This role requires regular in-person account visits and minimal remote work

• Solid grasp of the 3-tier system and how to work effectively within a distributor network
• Must have a valid driver’s license; must obtain solicitor’s permit (where required by law); must be 21 years of age or older

Benefits

Explore benefits at Rémy Cointreau here