世界各地都有客户追求非凡体验;对他们来说,多样的风土意味着丰富的风味。他们严苛的标准与我们的专业技艺——我们代代相传的精湛技艺——完美契合。这些客户倾注于品尝我们产品的时间,是对那些为之付出辛勤劳动的人们的致敬。正是为了这些辛勤付出的人们,法国家族企业人头马君度集团守护着这片土地,培育着传承百年的卓越烈酒,并致力于传承其永恒的现代气息。集团旗下拥有14个独特品牌,例如人头马马丁干邑、路易十三干邑以及君度利口酒。人头马君度只有一个目标:成为卓越烈酒的全球领导者。为此,集团依靠超过1,850名员工的奉献与创造力,以及在集团战略市场设立的分销子公司。人头马君度集团在巴黎泛欧交易所上市。
Overall Objectives:
Responsible for the distribution, promotion and successful execution of activities for trade and consumers by ensuring the achievement of maximum sales result.
• Management of trade spending , monitoring of promotion execution and market feedback.
• To introduce new products or promotion in store levels with proper display and visibility.
• Conducts regular visits depending on market demands of assigned accounts to ensure Core Brand positioning and optimal activation of key programs and initiatives.
• Collaborate with marketing team and BA to execute actives that increase product awareness and consumption for end clients.
• Exhibit expertise and detailed knowledge of the Remy Cointreau portfolio
• Build up positive relationship with wholesalers.
Key Areas of Responsibility:
LS channel development
• Develop and implement LS strategies and plans to achieve distribution, merchandising and sales objectives within agreed budget level.
• Identify key outlet and build up long-term partnership.
• Builds brands’ visibility in off-premises by whole range list-in, product display and POSM.
• Collaborate with marketing team and BA to execute actives that increase product awareness and consumption for end clients.
• Maintain effective relationships with influential outlet owners.
• Understands the competitive landscape.
Wholesaler management
• Monitor Wholesaler’s sell-in, sell-out and stock level.
• Leverage Wholesalers ‘resource to strengthen the co-op among outlet /wholesalers/brand.
• Build up positive relationship between Wholesaler and RCT.
Collect market intelligence
• To implement CRM/SMT based on the Company’s guideline and ensure the quality and accuracy of all data/info collected
• To monitor and report market intelligence of direct and indirect competitors’ activities including pricing, promotions, visibility and personnel changes to the management
• To provide efficient feedback to the management on all relevant trade information
• To explore new potential outlets for further development of the Company’s core brands
Execution Management
• To ensure all promotions are carried out efficiently and effectively within the timeline and budget set by the Commercial Manager and the Company;
• To ensure both the Quality and Quantity of any promotions set by the Company: Quality means Visibility built and Execution effectiveness; Quantity means Volume achieved and Outlets coverage/participation of the promotion
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人头马君度 (Rémy Cointreau) 提供平等的就业机会。
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